“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO.

IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.

We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.

We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.

Design thinking is a deeply human process that taps into abilities we all have but get overlooked by more conventional problem-solving practices. It relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols. Nobody wants to run an organization on feeling, intuition, and inspiration, but an over-reliance on the rational and the analytical can be just as risky. Design thinking provides an integrated third way.






Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users,more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Close Friends”.


SCAMPER Strategy is strategy that usually used to generate new or alternatives ideas, it help us to find creative way and think more divergent. SCAMPER is an acronym from Substitute, Combine, Adapt, Modify/magnify/modify, Put to other uses, Eliminate and the last is Reverse/rearrange.

I will give you example how to increase creativity and innovate SBM ITB.


1. Substitute                    : Lecture and student should be a best friend.

2. Combine                      : They can learn each other and sometimes hang out together  learn outside the class 

3. Adapt                           : Need facility that can support both of them activity. Such as make free-day college in Friday

4. Modify                         : Both of lecture and student should open minded and extrovert and having discussion more actively.

5. Put the other use        : SBM not only for study but also place where more fun and have much creativity.

6. Elimiate                       : Forget it about everything should learn in Campus, they can innovate by learning in some recreational place such as restaurant, cafe, cinema, etc.

7. Reverse                       : Build the facilitate of SBM, which is more fun and exciting. Such as creativity room, sport hall, cinema and etc.


Business Model & Scamper Google Goggles

Google Goggles  adalah aplikasi pengenalan gambar yang dikembangkan oleh Google Inc. yang termasuk dalam Google Apps. Aplikasi ini berfungsi sebagai pencari berbasis gambar yang diambil dari perangkat genggam. Contohnya, mengambil gambar barcode produk akan memunculkan informasi tentang produk tersebut


Key Partner                       : Mobile Phone OS, such as Android, Blackberry, IOS Apple, etc. Social   Media such as Twitter, Facebook, Path, Instagram, etc.

Key  Activities                    : Identify barcode, Qr Codes,  brand, and pictures.

Key Resources                  : Software, Technology, Intellectual Property

Value Proposition            : Translate the barcode, Qr codes, brand, pictures in to text.

Relationship                       : online communities, giving free information for the user.

Channels                             : Google, Website, social media.

Customer Segments       : Everyone that already download and use google goggles.

Cost Structure                   : Software, server, administration & IT emloyee

Revenue Streams            : Advertising.


Substitue                             : Can identify face of people, so we can know what she/he is name, address, hobby & personality.

Combine                              : Online and offline media. If online can connect with social media such as facebook, twitter, instagram, etc.

Adapt                                    : The information given is faster and more updates.

Modify                                 : Add feature of chatting.

Put to other uses             : Google Goggles look likes social media, with the search engine which is can find our identity of friend with pictures.

Rearrange                           : Rearrange Google Goggles not only as search engine but also as social media for chatting and sharing information.